BETHESDA, Maryland—Curator Lodge & Resort Assortment introduced a partnership with Good Pharma, a useful tea and low model, for the visitor expertise with a give attention to wellness. Good Pharma merchandise can be found at Viceroy DC and Lodge Zena, two Curator member properties within the Washington, D.C. space.
This partnership permits visitors at chosen properties to have Good Pharma’s merchandise in numerous types, together with a welcome beverage, mocktails, or weekend brunch French press espresso. These choices are additionally out there at lodge stores. The collaboration contains coaching lodge meals and beverage groups with in-depth product data.
“Wellness and self-care are a central a part of the visitor expertise. We all know there’s a requirement amongst vacationers for extra wellness-centric practices, however every visitor navigates their idea of self-care throughout their travels in numerous methods”, mentioned Jennifer Barnwell, president of Curator Lodge and Resort Assortment. “Our partnership with Good Pharma will discover visitor demand for high quality alternate options to conventional choices that infuse wellness into numerous points of a lodge keep. Working with the meals and beverage groups at Viceroy DC and Lodge Zena, each managed by Viceroy Motels and Resorts, has resulted in an ideal collaboration as Viceroy has a celebrated historical past of infusing uniquely genuine experiences into their companies that mirror evolving visitor preferences.”
Jill Portman, founding father of Good Pharma, added, “Lodge visitors’ expectations have shifted considerably since 2020 with visitors focusing extra on staycations and wellness retreats. Motels are specializing in alternatives to strengthen this demand by creating alternatives for restorative rejuvenation. Wellness is not confined to spas, with a possibility to introduce wellness into banqueting rooms, poolside, and even eating. Whereas our merchandise are already featured in lots of 5-star spas nationally, we’re excited to be driving this class with useful drinks that ship a style expertise distinctive sufficient to be served all through hospitality.”