Home Hotel How Belmont Lodge Manila elevated direct bookings whereas decreasing handbook work

How Belmont Lodge Manila elevated direct bookings whereas decreasing handbook work

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How Belmont Lodge Manila elevated direct bookings whereas decreasing handbook work

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The model

Belmont Lodge Manila is a 4-star resort strategically positioned throughout from the airport, NAIA Terminal 3, and inside the famend leisure vacation spot of Newport Metropolis in Manila. It’s a “residence away from residence” for native and worldwide enterprise vacationers in addition to vacationers who search comfort, security, and consistency in wonderful service. Belmont Lodge Manila is proudly an area model that’s a part of Megaworld Accommodations & Resorts – one of many largest hospitality chains within the Philippines.

The problem

In 2020, the advertising staff at Belmont Lodge Manila realized that they weren’t maintaining tempo with their digital transformation objectives. Each time they wished to succeed in out to previous friends, they wanted to manually export lists from the PMS, reviewing them rigorously for duplicates or upcoming friends, earlier than sending emails. Attributable to how handbook and time-consuming the record improvement and electronic mail creation course of was, emails have been sometimes generic in nature, with little personalization. In consequence, engagement was low and sends have been sporadic.

The state of affairs was much like a problem the Belmont Lodge Manila confronted near a decade in the past when it got here to amassing and responding to visitor suggestions. The resort didn’t have the proper know-how platform in place to assist them mixture, analyze, and reply to visitor suggestions.

In 2015, they turned to Revinate Visitor Suggestions to assist them automate the method of requesting, responding, and leveraging visitor suggestions to drive new bookings and enhance the visitor expertise. The funding paid off, so that they as soon as once more received in contact with Revinate to assist them with electronic mail advertising.

The answer

As soon as Revinate Advertising was applied on the resort, the workers had entry to all visitor knowledge in a single place. The view into visitor loyalty and preferences permits the staff to acknowledge repeat friends at check-in and guarantee customized keep experiences.

Entry to visitor knowledge was a game-changer for advertising initiatives. As soon as restricted to generic promotional emails, the advertising staff can now simply section the database to ship customized communications to friends, particularly round holidays. The latest marketing campaign (featured proper) drove greater than 293 room nights for the property. These one-time inspirational campaigns acquired a mean open price of 31% and have contributed a lot income that electronic mail advertising is now a number one direct reserving advertising channel.

The mixing with Revinate Visitor Suggestions ensures that each visitor that checks out receives a survey request within the post-stay electronic mail. Digital Advertising Officer Jayme Cuarentas shares, “After friends fill out the survey, Revinate easily directs them to particular on-line platforms, enhancing our resort’s visibility. This has not solely made the suggestions course of extra environment friendly however has additionally considerably contributed to the general promotion of our property. As well as, Revinate Visitor Suggestions has revolutionized how we assess and improve our services and operations, leading to a big uplift within the high quality of our providers and in the end the visitor expertise.”

The outcomes

For years, Revinate Visitor Suggestions has been an indispensable platform for vital suggestions monitoring, serving to the staff perceive and enhance the visitor expertise. Now, with the addition of Revinate Advertising, it is usually a big income driver for Belmont Lodge Manila.

Jayme says, “Since starting with Revinate Advertising, the resort has efficiently generated 18,712,253 Php in direct bookings, with near 8M Php on this yr alone. It’s a main software for us to remain meaningfully linked with previous friends and in producing repeat enterprise.”

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