What are journey statistics?
Journey statistics confer with knowledge and knowledge associated to numerous facets of the journey business, akin to journey developments, traveller behaviour, tourism spending, lodging metrics, and extra.
These statistics present beneficial insights into the present state of the business and assist inform future methods for hoteliers and lodging suppliers.
Journey stats may embrace journey quantity, widespread locations, journey spending, occupancy charges and different lodging knowledge, transport stats, traveller demographics and motivations, and different insights akin to developments round sustainable journey.
Hoteliers can use statistics to grasp their company higher, forecast demand, create affords based mostly on present developments, and optimise their pricing and income methods.
This weblog will take you thru among the main journey statistics and knowledge that you have to be specializing in for 2024 and past.
Journey statistics in 2024
The outlook for subsequent yr is a promising one for journey. Projected statistics present that the business will proceed its restoration from the COVID-19 period and different financial elements.
Some highlights embrace:
- Air journey passengers are anticipated to achieve 9.4 billion, surpassing pre-pandemic ranges.
- Inbound and outbound journey is anticipated to develop 25% year-on-year.
- 57% of travellers plan to journey extra than they did within the earlier 12 months.
- The center and higher class in China and India are set to growth in coming years, offering a lift to worldwide journey.
- Resort charges are anticipated to rise globally in 2024, with will increase of as much as 13% in some cities.
Now let’s have a look at some present journey statistics in additional element.
Statistics about journey demographics
Statistics about journey demographics could be significantly helpful on your lodge, because it means that you can goal your advertising and marketing extra successfully, plan your affords, and put together satisfying visitor experiences – all within the mission of maximising your fame and revenue.
Whether or not your lodge caters to younger travellers, solo travellers, or households, there are at all times insightful stats to concentrate to.
Solo journey statistics
Solo journey is rising in popularity on a regular basis, because it permits for flexibility and affordability.
Listed here are essentially the most fascinating statistics about solo travellers:
- Europe is a prime vacation spot for solo travellers with 30% planning to go to on their subsequent journey.
- 60% of solo travellers take journeys that final two weeks or extra.
- Solely 20% of solo travellers select to journey and keep within the luxurious section.
- 75% of solo travellers are thinking about each home and worldwide journey.
- Round 60% of solo travellers say they journey alone as a result of they ‘don’t wish to wait on others.’
Millennials journey statistics
Millennials are avid travellers, being in between their late 20s to early 40s. This often means they’ve established themselves and have an revenue that enables them to take journeys extra frequently.
Listed here are some stats you could discover helpful:
Gen Z journey statistics
Gen Z are youthful, being of their teenage years and early 20s, however those that journey are extraordinarily savvy and aware.
Right here’s an inventory of necessary Gen Z journey statistics:
- 3-in-4 Gen Z travellers have deserted a reserving due to a nasty on-line expertise.
- Gen Z depend on opinions greater than another era – however are additionally the least prone to depart a assessment.
- 65% rank journey and seeing the world because the most necessary method to spend their cash.
- Greater than half of Gen Z adults are thought of frequent travellers, which means they take not less than three leisure journeys.
- 52% of frequent Gen Z travellers mentioned they’ll go to a nationwide park within the subsequent yr, whereas one other 55% plan to go to a theme park.
Household journey statistics
Household holidays are a staple of society, and plenty of inns and resorts in widespread locations cater explicitly to households. Typically, journey intent for households is increased now than in earlier years, as a rebound happens.
However what do the statistics say about household journey?
- 85% of fogeys are very prone to journey with their youngsters within the subsequent 12 months.
- 67% of households say that they now examine cancellation insurance policies when making journey preparations and 47% say they now purchase journey insurance coverage.
- 76% state that their youngsters are the primary inspiration for taking a visit.
- Household journey makes up 30% of worldwide outbound tourism journeys.
- The common household spends $3,835 per yr on journey.
Feminine journey statistics
Feminine travellers are an enormous market – females journey solo, journey collectively, and are largely chargeable for planning the journeys that they take with their companions or households.
Hoteliers will likely be within the following statistics on feminine travellers:
Pet journey statistics
Whereas pet journey could be divisive – not all travellers wish to share their lodging with furry mates – it’s turning into more and more widespread. Many lodging now undertake pet-friendly insurance policies.
Listed here are among the newest pet journey statistics:
Journey knowledge from around the globe
Journey knowledge could be much more useful when it drills into explicit markets. Relying on which markets your lodge generally attracts, you need to use country-based knowledge to arrange extra personalised affords.
Listed here are some stats from nations that journey essentially the most or are widespread journey locations.
US journey statistics
The US is each an enormous vacation spot for travellers to go to and a nation that travels to different locations in massive numbers. Listed here are just a few statistics we predict you need to know:
- 29% of travellers from the US record their most well-liked analysis methodology as Google.
- 30% of US travellers discover Fb helpful when trying to find lodging choices.
- The US tourism sector is price nearly $8 billion.
- Inbound journey quantity to the US is anticipated to develop by 18% subsequent yr.
- Virtually 40% of US travellers plan to improve their flight to enterprise or first-class within the subsequent 12 months.
UK tourism statistics
The UK is definitely a vacationer hotspot, each domestically and for worldwide guests.
Right here’s what knowledge to remain on prime of:
- 86% of UK travellers suppose the business is common or behind in the case of tech adoption.
- 22% of UK company plan to spend a while engaged on their subsequent journey.
- Outbound journey quantity will attain 86.9 million in 2024, surpassing a earlier excessive in 2019.
- Greater than 35 million arrivals got here to the UK this yr.
- 57% of UK company nonetheless choose a guide check-in that enables them to interact with employees.
France tourism statistics
Ever a busy hub for journey, France tourism isn’t not booming.
Listed here are the tourism statistics that stand out:
- Whereas OTAs are the popular methodology of reserving for 27% of French travellers, this desire is so much increased amongst its worldwide supply markets with China main the pack at 55%, 37% for the UK and 34% for Germany.
- 23% of French company will likely be trying to ebook an extended keep on their subsequent journey.
- 30% of French company will spend most or a substantial quantity of their time at their lodging.
- Greater than 90 million travellers visited France this yr.
- The variety of worldwide vacationers to France is anticipated to develop by 32 million between 2024-2028.
Italy tourism statistics
Italy is without doubt one of the hottest locations on the planet, with wealthy historical past, tradition, and delicacies.
Listed here are the very best stats about Italian tourism and about Italian travellers:
- 78% of Italian travellers are planning to journey extra or way more within the subsequent 12 months.
- 31% will even make their subsequent journey an extended one.
- 42% of Italian travellers will ebook their journey through an on-line journey agent.
- Italy is the third most visited nation in Europe, with greater than 65 million arrivals annually.
- France is the most important supply marketplace for Italian tourism.
Thailand tourism statistics
Thailand is an unique, lovely, and inexpensive journey for a lot of travellers, with a variety of curiosity within the seashores and celebration life-style.
Listed here are some fascinating Thailand tourism statistics:
- 23% of Thai travellers select a giant chain/resort, making this their hottest lodging sort.
- 42% of Thai company are ‘very supportive’ of their private knowledge getting used to raised their keep.
- Vacationers spend a median of 167 USD per day in Thailand.
- Thailand is the eighth hottest vacation spot on the planet for journey.
- The typical size of keep in Thailand is 9 days.
Enterprise journey statistics
Previous to COVID-19 enterprise journey was a booming business unto itself, with some inns working nearly completely for company company. It’s now beginning to make a restoration and needs to be thought of once more when hoteliers are forming their methods.
Listed here are some prime enterprise journey statistics:
- 78% of enterprise journey is solo journey.
- 73% of enterprise travellers record flight delays as their foremost concern when travelling.
- 54% of enterprise travellers would respect real-time journey notifications.
- The enterprise journey sector will attain a worth of US$829.5 billion inside the subsequent 5 years.
- Chinese language travellers prime the charts for largest spenders on enterprise journey.
Leisure journey statistics
Leisure journey is not possible to maintain down – it’s in our human DNA to discover the world and see new locations. Even when financial blips come alongside, the general trajectory of the sector is at all times one in every of progress.
Listed here are some world leisure journey stats to pay attention to:
- 26% of worldwide travellers start their analysis on a search engine like Google, making it an necessary focus for hoteliers.
- 87% of lodge company are prepared to spend cash past the price of their room.
- 52% credit score employees as the primary cause they might return to the identical lodging.
- 53% of respondents record ‘a straightforward, safe reserving and cost course of’ as a prime three precedence
- Solely 14% say their chosen property is ‘merely a spot to sleep’
Tourism and journey stories
Journey and tourism stories present complete evaluation of assorted facets of the journey and lodge business, offering beneficial insights into developments, traveller behaviour, and financial impacts. These stories are often compiled by authorities organisations, business associations, analysis companies, consulting corporations, and different suppliers that work inside or to help the business.
Resorts can use these stories to realize, generally unique, insights into the market, visitor knowledge, and financial circumstances. This may be extraordinarily helpful in figuring out what method the lodge takes to gross sales, advertising and marketing, income administration, and visitor expertise.
Listed here are a few examples which are launched yearly which your lodge will achieve a variety of worth from.
Altering Traveller Report
SiteMinder’s Altering Traveller Report asks 10,000 travellers, throughout 12 nations, 25 questions on their journey plans, preferences, and motivations.
It’s the most important accommodation-specific survey globally and affords your lodge evaluation into the responses by era, journey plans, family revenue, journey companions, work plans and most well-liked lodging varieties.
Be taught extra about it right here and obtain a free plan that will help you motion the info.
Resort Reserving Traits
SiteMinder’s Resort Reserving Traits analyses greater than 100 million reservations throughout 40,000 inns to find key reserving statistics.
It identifies developments like the most well-liked reserving channels, which internet sites produce essentially the most income for inns, common traveller lead occasions, cancellation charges, size of keep, and extra.
The information could be seen on a country-by-country foundation and can also be backed by commentary from business consultants.