Calabash Lodge is a family-run, luxurious boutique resort with gracious island hospitality, positioned on the shores of the Caribbean Sea. A Relais & Châteaux resort, Calabash Lodge delivers an unparalleled visitor expertise and opulent lodging. The resort has received quite a few awards and accolades, together with World Journey Award’s Main Boutique Lodge in Grenada and High 10 Lodges within the Caribbean by Conde Nast Traveler.
Calabash’s advertising technique targeted on partaking friends with significant content material and making them really feel a part of the story, versus merely sending promotional emails to drive income. Nevertheless, they encountered a number of challenges in bringing this technique to life.
To begin, the resort struggled with outdated and insufficient design instruments, hindering their capability to create visually interesting and compelling advertising supplies that will seize the eye of their recipients. Constructing and sustaining a complete buyer database was one other problem, making it tough to personalize advertising campaigns and goal particular viewers segments successfully.
The resort additionally struggled with a persistently excessive bounce fee, leading to missed alternatives for visitor engagement. Lastly, Calabash confronted a scarcity of visibility into the efficiency of their advertising initiatives, notably by way of income technology, making it difficult to evaluate the effectiveness of their campaigns.
In March of 2021, Calabash Lodge turned to Revinate Advertising to assist remodel their visitor advertising. With Revinate’s intuitive and highly effective design instruments, anybody on the resort — no matter design experience — might create visually gorgeous and interesting advertising supplies befitting the posh model.
By integrating with Calabash’s PMS, Revinate streamlines the method of constructing and organizing the resort’s buyer database, permitting for correct segmentation and personalised communication with friends. With segmentation and personalization, the resort can commonly ship focused campaigns that exceed trade benchmarks for open and click-through charges. Some examples of those focused segments embody geo-location, loyalty members, and commerce professionals. As well as, the resort makes use of Revinate’s automation options to ship We Miss You (featured) and Departure campaigns, which have pushed greater than $250K in direct bookings.
With Revinate Advertising’s built-in database well being reporting, Calabash can simply see the impression of dangerous knowledge and rectify it by accumulating e-mail addresses upon check-in and leveraging Revinate’s knowledge cleaning know-how to keep up good knowledge well being. These efforts considerably lowered their excessive bounce fee and make sure that messages reached the meant viewers.
Furthermore, Revinate’s refined reporting instruments present Calabash with invaluable insights into the efficiency of their advertising campaigns, particularly by way of income technology. This newfound visibility empowers the resort to evaluate the impression of their methods, establish profitable initiatives, and refine their method primarily based on real-time knowledge.
By leveraging Revinate Advertising, Calabash not solely overcame their challenges but additionally optimized their advertising efforts, resulting in vital income progress, larger visitor engagement, and a stronger aggressive edge available in the market. Marketing campaign efficiency highlights embody:
- Greater than $250K in direct bookings
- Lifetime income: $3.1M
- Common open fee: 40%
- Common room income: $28K YTD per advertising marketing campaign
- Common room nights: 32 room nights per advertising marketing campaign