Home Hotel SIBO Motels used SiteMinder to generate as much as 15% extra bookings

SIBO Motels used SiteMinder to generate as much as 15% extra bookings

SIBO Motels used SiteMinder to generate as much as 15% extra bookings


Ideally situated within the picturesque countryside between Cologne and Bonn, three conventional hospitality establishments – the Kronprinz, the Augustin, and Lodge Hangelar – have lengthy been a mainstay for each leisure and enterprise travellers, a lot of whom have been returning for years and have many a fond reminiscence of conferences, weddings, or holidays. However every month new company additionally uncover these accommodations and their lovely environment.

Not too long ago the three properties merged with all 128 rooms now being managed by the household enterprise SIBO Motels. We sat down with Andy Krolop, the managing director of the 2 accommodations in Sankt Augustin, to learn how SiteMinder helped him improve income and generate extra direct bookings.

Environment friendly fee administration

SIBO Motels was already utilizing a channel supervisor earlier than switching to SiteMinder; nevertheless the system had a number of restrictions, which made Andy and the administration staff seek for a brand new answer – and shortly they got here throughout SiteMinder.

“I used to be after a well-structured and user-friendly platform that allowed me to handle all three properties from a single platform. SiteMinder met all these standards. I used to be additionally satisfied by the corporate’s long-standing expertise within the lodge distribution sector in addition to the suggestions of present clients”, he defined.

Switching to SiteMinder’s channel supervisor instantly made fee administration quicker, less complicated, and eradicated the necessity to stay in a single particular location.

“As soon as I set a regular fee in SiteMinder, the costs of all of the OTA charges are derived robotically. That saves me plenty of time as a result of I don’t have to create and cargo separate fee codes for all our completely different distribution companions”, Andy added.

The identical goes for setting restrictions and different reserving guidelines: “The majority-update characteristic simplifies every thing, for instance, it solely takes a couple of clicks to edit a minimal keep restriction for a number of date ranges. This enables us to completely meet the present demand with out the necessity to replace our reserving situations for every date.”

SIBO Hotels

Automated knowledge change

The answer Andy and SIBO Motels have been utilizing earlier than SiteMinder supplied a removed from superb integration of their PMS and the methods of their on-line distribution companions. Since they made the swap to SiteMinder unintentional double bookings and the handbook reconciliation of occupancy are a factor of the previous.

“The general integration of every thing has clearly improved. Because of the combination of our PMS, SiteMinder can robotically retrieve the supply of our accommodations. This knowledge then is straight away handed on to the OTAs. If somebody makes a reserving over one among these channels, it will likely be straight despatched to the PMS and the room offered might be taken out of the out there stock,” Andy mentioned.

Versatile fee administration results in elevated income

SiteMinder has given Andy the means to higher handle his room presents, no matter whether or not he’s in one of many properties or on the go. This in flip has had a optimistic impression on the income of SIBO Motels.

“With SiteMinder we all the time have a transparent concept of what our occupancy and demand appear like. Moreover, we’re much more versatile in the case of pricing construction as a result of managing charges has change into really easy. Once we change into conscious of elevated demand for a sure date vary, I can instantly react to it by adapting our charges.”

As end result, the three properties have been in a position to improve their reserving quantity by as much as 15%, which led to an improve in income between 5% and 10% in every lodge.

Extra direct bookings due to SiteMinder’s reserving system

Apart from the channel supervisor, SIBO Motels now additionally use SiteMinder’s on-line reserving engine, which has made reserving straight on the lodge web site a lot simpler and smoother for company.

“I not too long ago spent plenty of time engaged on our reserving web page, optimising many particulars and testing it to ensure the reserving course of is as straightforward as doable. We now obtain between 20 and 30 further direct bookings every month, and this quantity is continually growing. Generally we even get extra bookings on our web site than by way of HRS”, Andy mentioned.

One notably efficient change was to chorus from checking bank card particulars for non-guaranteed bookings: “We observed that extra company accomplished their reservations if the reserving course of was shorter. As a result of we have now a low cancellation fee even with out checking card particulars, this step made sense for us”.

Recommendation for colleagues

On the finish, we requested Andy if he had any recommendation for colleagues which can be at the moment in search of a brand new distribution answer.

He didn’t mince his phrases: “I really like working with SiteMinder. The system is designed in such a manner that it’s enjoyable to get to comprehend it. That’s why I’ll all the time advocate SiteMinder, each the channel supervisor and the reserving system options – you’ve acquired every thing you want. It’s notably helpful in case you handle multiple property or multiple individual is taking good care of on-line distribution”.

Thanks, Andy, for this stellar suggestion! We’re excited to see SIBO Motels obtain such success with SiteMinder and need you all the perfect for the longer term.



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