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Tuesday, March 5, 2024

SiteMinder, Cendyn associate to develop income for resorts

SiteMinder and Cendyn partner to grow revenue for hotels

Dallas, USA – Cendyn, a catalyst for digital transformation within the hospitality trade, and SiteMinder, the identify behind the one software program platform that unlocks the total income potential of resorts, are excited to announce a strategic partnership to mutually develop one another’s income administration capabilities for the advantage of greater than 70,000 resorts.

By the partnership, Cendyn clients can now achieve full entry to SiteMinder’s income platform to enhance the capabilities they obtain via Cendyn’s central reservation system (CRS), which for the sixth consecutive 12 months was voted the ‘Greatest Central Reservations System’ on the 2023 Lodge Tech Awards. SiteMinder’s income platform will present Cendyn’s clients with the power to handle their fee plans and stock via SiteMinder. Moreover, they’ll be capable to entry SiteMinder’s full ecosystem of distribution channels—the biggest ecosystem for the lodge trade—to achieve a extra dynamic mixture of income streams and improve their speed-to-market.

For SiteMinder’s lodge clients, the profit will come via enhancements and optimised options in SiteMinder’s platform, knowledgeable by insights from Cendyn’s personal lodge efficiency knowledge.

Michael Bennett, President at Cendyn, says, “We’re delighted to deepen our long-standing relationship with SiteMinder to supply our lodge clients the chance to faucet into new streams of income, rapidly and simply. It’s thrilling to increase this power in income era to our clients across the globe as SiteMinder stands out as a robust know-how associate for resorts.”

Provides Jonathan Bedford, Chief Gross sales Officer at SiteMinder, “Cendyn is a real market chief with nice foresight in bringing collectively income, eCommerce, distribution, advertising and marketing and gross sales capabilities to the world’s resorts. We’re happy to strengthen our partnership for the advantage of our mutual lodge clients.”

Cendyn and SiteMinder first partnered in 2018, upon the launch of SiteMinder Change, which enabled lodge knowledge to be transferred between property administration techniques and lodge purposes, akin to Cendyn’s buyer relationship administration (CRM), for the primary time. SiteMinder Change culminated within the launch of SiteMinder’s Lodge App Retailer, which in 2019 shaped the primary market to permit resorts of all sizes to attach purposes to their enterprise techniques for larger visitor experiences and income.

Media enquiries
Maria Cricchiola
+61 2 9056 7415

Investor data
Paul Wong
+61 411 889 876

About Cendyn
Cendyn is a catalyst for digital transformation within the hospitality trade. We assist resorts across the globe drive profitability and visitor loyalty via an built-in know-how platform that aligns income, eCommerce, distribution, advertising and marketing and gross sales groups with centralised knowledge, purposes, and analytics, to allow them to seize extra demand and speed up progress. With workplaces situated throughout the globe, in the USA, France, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of hundreds of shoppers throughout 143 nations. To seek out out extra, go to cendyn.com.

About SiteMinder
SiteMinder Restricted (ASX:SDR) is the identify behind SiteMinder, the one software program platform that unlocks the total income potential of resorts, and Little Hotelier, an all-in-one lodge administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with workplaces in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. By its know-how and the biggest associate ecosystem within the world lodge trade, SiteMinder generates greater than 100 million reservations price over A$60 billion in income for its lodge clients every year.

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