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The Houstonian Lodge, Membership & Spa used geolocation segmentation to drive room nights


Topic line: It’s Time for Vacation Procuring!

Despatched: October 2023

Model: The Houstonian Lodge, Membership & Spa

Class: Inspiration

Lodge location: Houston, Texas (NAM)

Our ideas:
The Houstonian Lodge, Membership & Spa successfully used geolocation segmentation to their benefit when sending out a one-time marketing campaign that marketed a package deal that they had put collectively to advertise the native Nutcracker Market taking place the next month. Realizing this was a well-liked native occasion, the property created a section of friends inside a 150-mile radius of their property and excluded those who had obtained an identical e mail beforehand. The inital e mail carried out exceptionally, with open charges over 50% and driving greater than 85 room nights. Furthermore, they resent the e-mail two weeks later to get probably the most out of the marketing campaign. The resend helped to drive a complete of 211 room nights!

EMAIL SEND #1
Open fee: 50% (International common is 35% for this section dimension)
Click on-through fee: 3.2% (International common is 3% for this section dimension)
Room nights booked: 85

EMAIL SEND #2
Open fee: 50% (International common is 35% for this section dimension)
Click on-through fee: 3% (International common is 3% for this section dimension)
Room nights booked: 126

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