TPG Lodges, Resorts, & Marinas is a premier lodge administration firm, working lodge properties all through america in any respect chain scales. By combining a long time of business expertise with world-class expertise, TPG Lodges & Resorts brings the very best options to drive profitability for its shoppers and their portfolios.
Like many lodge teams leveraging completely different expertise platforms throughout their portfolio, TPG Lodges & Resorts struggled to seize visitor insights and knowledge in a single place. With restricted visibility into visitor histories, suggestions, and behaviors, TPG discovered it tough to ship related, well timed communications or present distinctive service and experiences.
Moreover, TPG acknowledged the significance of driving and monitoring direct bookings in response to OTA progress. However with out a technique to measure marketing campaign ROI, TPG couldn’t optimize campaigns or articulate the worth of selling efforts to homeowners. General, TPG sought to strengthen visitor relationships and loyalty to spice up direct bookings, income, and their aggressive place.
A subset of TPG Lodges & Resorts, together with properties like Mills Falls on the Lake and The Lofts at Downtown Salem, leverages Revinate to realize deep visitor insights and drive customized experiences, versus advertising to the plenty.
These resorts now have entry to wealthy and actionable visitor knowledge in a single location. Leveraging Revinate Advertising’s segmentation options, the staff creates tailor-made messaging by traveler sort, selling the affords which are essentially the most related to every visitor. Because of this personalization, the resorts are seeing spectacular marketing campaign outcomes, with e-mail open charges at 30% and common room income at $23k per marketing campaign.
As well as, Revinate’s out-of-the-box, automated workflows ship constant, well timed communications, encourage direct bookings, and drive loyalty. The properties make use of “We Miss You” campaigns, which have pushed $82k in whole direct income; Pre-Departure campaigns, which have pushed $45K in whole direct income; and OTA win-back campaigns, which have pushed $18K in whole direct income.
Allie Singer, VP Advertising & Digital Technique, explains, “Automation has performed a pivotal function in elevating visitor interactions, encompassing emails, texts, surveys, and extra. A streamlined strategy ends in a seamless and extremely environment friendly visitor expertise, in the end resulting in elevated satisfaction ranges and, in flip, a better chance of repeat bookings and visitor loyalty.”
Lastly, marketing campaign monitoring in Revinate Advertising offers knowledge to optimize campaigns and show advertising worth. Of the reporting, Allie says, “Revinate provides us the chance to qualify and quantify our work, exhibiting the necessity for funding in advertising with a transparent ROI.”
With Revinate Advertising, TPG Lodges & Resorts achieved the next outcomes:
- Elevated direct bookings and revenues via customized, well timed reserving communications.
- Improved visitor loyalty and experiences by optimizing each interplay.
- Enhanced aggressive edge by strengthening visitor relationships.
- Clear ROI reporting to information advertising optimization.
- Environment friendly workflows and elevated service ranges through automation.
- Precious visitor insights to tailor communications and affords.
- Empowered groups to make data-driven selections.
- Elevated visitor suggestions to enhance service.